Dental Campaign Branding
I designed the branding for Henry Schein Dental product campaigns. In addition to developing guidelines for junior designers, I executed on individual ads (web ads, email, social media, and display ads—static, motion, and print). My branding decisions were motivated by educating customers about products, establishing new business, and persuading customers to switch to Henry Schein. I researched competition, observed what worked / didn’t work in the past, used color / cultural associations / visual themes, formatted text hierarchy, and contributed copywriting to strengthen ad offers. My efforts led to an increase in sales.
Here are some looks for other campaigns:
